Ov8tion is the amplifier of Ticketek Entertainment Group’s operations, they turn data into insight led marketing for live events.

As part of a broader strategic development at Ticketek, Ovation transformed into Ov8tion, becoming a foundation for a lot of their operations. As they updated their positioning the branding needed to evolve, while sharing brand codes with the broader group.

Ov8tion amplified, is the foundation that turns insight into impact, with their ability to elevate ideas, voices and live experiences. Everything the brand touches becomes louder, clearer and more powerful, amplified.

The negative 8 to make up a speaker, is the core idea visually coming to life, that injects amplification into the everyday for the team and their outputs. Centring the brand around the core colours and typography of Ticketek Entertainment Group also allows them to integrate with ease. With the speaker also seperating to amplify ideas as brackets.