EVERYDAY REWARDS

CREATIVE STRATEGY

DESIGN DIRECTION

GUIDELINE DESIGN

BRAND IDENTITY

DIGITAL & UI

VERBAL IDENTITY

MOTION DESIGN

PACKAGING DESIGN

CREATIVE STRATEGY DESIGN DIRECTION GUIDELINE DESIGN BRAND IDENTITY DIGITAL & UI VERBAL IDENTITY MOTION DESIGN PACKAGING DESIGN

With more than 12 million members, Everyday Rewards is one of Australia’s largest loyalty programs and rewards shoppers every time they shop with the Woolworths Group.

The brand is simple enough to be executed by multiple teams yet flexible enough to keep a vast amount of weekly comms feeling continually rewarding. The leaf informs a system based on organic shapes that ‘grow’ from bottom left to top right.