INGENIA

DESIGN DIRECTION

ART DIRECTION

BRAND IDENTITY

DIGITAL & UI

BRANDING

DESIGN DIRECTION ART DIRECTION BRAND IDENTITY DIGITAL & UI BRANDING

ingenia lifestyle is a community for over 55’s where it isn’t about winding down—it’s about choosing what’s next.

these communities are about shaping what’s next, something that should feel desirable, comfortable and optimistic. updating the brand system using colours inspired by the locations of each community, leaning into the relaxing tones. duality in Typography is used to craft a warm and inviting experience.

Each element is built against accessibility to ensure there is no doubt in the peace of mind of joining ingenia lifestyle. paired with an optimistic brand system, ingenia lifestyle is HERE to welcome those READY FOR WHAT’S NEXT.

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ROLUS