WOOLWORTHS ART BAGS

DESIGN DIRECTION

ART DIRECTION

BRAND IDENTITY

BRANDING

DESIGN DIRECTION ART DIRECTION BRAND IDENTITY BRANDING

We were engaged by Woolworths to help develop a series of art bags, that were to be treated as a canvas for emerging Australian Artists.

Our role in this project was to help facilitate the curation of artists that fit within their brand world, but also liaise with indigenous Artists and consult with the correct bodies to ensure a respectful process was adhered to.

Our first year of the art bag series in 2024 was a success leading to a bigger program in 2025 across their Big W brand as well.

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