BIGW

DESIGN DIRECTION

ART DIRECTION

BRAND IDENTITY

DIGITAL & UI

BRANDING

SONIC BRANDING

DESIGN DIRECTION ART DIRECTION BRAND IDENTITY DIGITAL & UI BRANDING SONIC BRANDING

Big W has always had a big and bold personality. It was time to let that personality shine. We took the brand back to its roots, remastering their original logo, and introducing an updated design system centred around the wholeness of circles and how it connects to family life.

Refreshing their colour palette to better serve their iconic blue and introducing a more playful type system. We’ve developed a more fun and playful system that is a breeze for teams to execute on across their vast channel matrix.