It's refreshing enough to have after yoga, over a long brunch, or on a boat. Because Rolus is for the never still. You can even mix it with your spirit of choice—sure, it can replace booze, but who said it had to be all or nothing?

Rolus is a challenger in a very crowded space. The brand needs to stand out against a category full of soft gradients, hyper-bravado and pseudo-science. That’s why Rolus is bold, self-assured, and no-nonsense. It doesn’t over complicate. And it doesn’t overthink.

The brand combines a pared-back colour palette, a confident and unadorned graphic system, and a bold use of typography. It focuses on capturing moments in time to demonstrate Rolus’ ability to go where you go—from day to night.