WOOLWORTHS
CREATIVE STRATEGY
DESIGN DIRECTION
GUIDELINE DESIGN
TYPE DESIGN
BRAND IDENTITY
DIGITAL & UI
VERBAL IDENTITY
CREATIVE STRATEGY DESIGN DIRECTION GUIDELINE DESIGN TYPE DESIGN BRAND IDENTITY DIGITAL & UI VERBAL IDENTITY
CHALLENGE:
Since its last rebrand, Woolworths evolved rapidly, adapting to new technologies, services and shifting customer behaviours. But the brand system lagged behind, becoming dated and fragmented, with inconsistent assets that limited cohesion and the ability to deliver a unified customer experience.
SOLUTION:
We rebuilt many of the brands elements from the ground up, developed a flexible system designed for modern retail. By unifying visual and verbal elements, we established a clear, consistent identity that reflects a more inclusive, contemporary Woolworths, built to scale seamlessly across all channels and touchpoints.
OUTCOME:
The refreshed brand brings clarity and consistency back to Woolworths, replacing fragmentation with a unified system. It enables more effective communication, strengthens recognition and positions the brand as a modern, customer-first leader, certified by the centre of inclusive design as australias most visually inclusive supermarkets. Woolworths is ready to evolve with changing behaviours and future innovation
