WOOLWORTHS

CREATIVE STRATEGY

DESIGN DIRECTION

GUIDELINE DESIGN

TYPE DESIGN

BRAND IDENTITY

DIGITAL & UI

VERBAL IDENTITY

CREATIVE STRATEGY DESIGN DIRECTION GUIDELINE DESIGN TYPE DESIGN BRAND IDENTITY DIGITAL & UI VERBAL IDENTITY

A lot has happened since the last Woolworths rebrand was unveiled. We’ve seen 17 generations of iPhone, the emergence of AI and the way we live and shop has rapidly changed.

And while Woolworths had adapted with evolving technologies and services, their brand lacked behind. With a dated system and suite of assets, we weren’t able to service our customers the way we aspired to. This also led to a fragmented brand with a patchwork of assets being plugged in ad hoc. It was time to bring everything back together and create a brand to reflect the Woolies of today—inclusive, modern and a leader in the space.

K12