K12
CREATIVE STRATEGY
DESIGN DIRECTION
GUIDELINE DESIGN
BRAND IDENTITY
DIGITAL & UI
VERBAL IDENTITY
MOTION DESIGN
CREATIVE STRATEGY DESIGN DIRECTION GUIDELINE DESIGN BRAND IDENTITY DIGITAL & UI VERBAL IDENTITY MOTION DESIGN
K12 is an online learning school that gives students the freedom to learn their own way.
Inspired by the Fibonacci spiral, the brand system takes inspiration from relationships in nature, and the unique paths we all take to learn and grow.
It was important to keep a system that put a community of learners squarely at the centre, with inspiring graphic shapes that anchor the visual identity; engaging icons and a suite of fun, bold 3D graphics; and vibrant primary colours that change and progress as the students go through their school journey.
COMPLETED INCONJUCTION WITH SS+K
