MAYTES
DESIGN DIRECTION
ART DIRECTION
BRAND IDENTITY
BRANDING
AI GENERATION
3D VISUALISATION
PRODUCT DESIGN
EXPERIENCE DESIGN
DESIGN DIRECTION ART DIRECTION BRAND IDENTITY BRANDING AI GENERATION 3D VISUALISATION PRODUCT DESIGN EXPERIENCE DESIGN
CHALLENGE:
Splitting costs between friends is still surprisingly broken. Whether it’s chasing payments, fronting large expenses or relying on awkward reminders, someone always ends up out of pocket. For a generation that lives socially but manages money individually, there’s a clear gap, a system that removes friction without disrupting the moment.
SOLUTION:
The solution was a cohesive design system and brand that made shared spending intuitive and engaging. The MAYTES “Y” became a flexible, AI-generated 3D asset, adapting to scenarios like dinners, trips and everyday expenses. Acting as a visual anchor, it created a dynamic, recognisable language that shows where the product fits in users’ lives. Combined with a bold, socially-native identity, the system adds clarity, personality and ease to splitting payments upfront.
Outcome:
MAYTES transforms shared spending into an engaging, intuitive experience through a bold visual system that brings clarity and energy to interactions. Using colour, motion and hierarchy, it guides users, reducing cognitive load and removing friction. Embedded across the journey, it creates a fluid, enjoyable platform where interactions feel lightweight and rewarding, encouraging frequent use while reinforcing trust and transparency between friends.
