BT
DESIGN DIRECTION
ART DIRECTION
BRAND IDENTITY
BRANDING
EXPERIENCE DESIGN
MOTION DESIGN
PRINT DESIGN
DESIGN DIRECTION ART DIRECTION BRAND IDENTITY BRANDING EXPERIENCE DESIGN MOTION DESIGN PRINT DESIGN
CHALLENGE:
BT Westpac had sophisticated investment technology and deep industry expertise, but its brand and customer experience didn't reflect the simplicity and confidence advisers and investors needed. The challenge was to translate complex financial products into an intuitive, human-centred brand experience across every touchpoint.
SOLUTION:
Working in partnership with BT Westpac, we reimagined the brand from the ground up, creating a cohesive identity and experience that spanned responsive digital products, advertising, events, and communications. The new system balanced the power of BT's investment capabilities with a more accessible, approachable design language that empowered both advisers and investors.
Outcome:
The refreshed brand transformed how BT engaged with its audiences, creating a consistent and intuitive experience across channels. By simplifying complexity and elevating the customer experience, the new identity better reflected BT's expertise while strengthening trust, usability, and brand recognition.
